PLR MRR & CC BY Digital Licensing Explained

Master Resell Rights (MRR) and Private Label Rights (PLR) in Digital Marketing

In the world of digital marketing, Master Resell Rights (MRR) and Private Label Rights (PLR) are terms that have exploded recently when discussing products and content. These rights can offer valuable opportunities for marketers, but they also come with their own set of challenges. In this blog post, we’ll delve into the pros and cons of MRR and PLR to help you understand how they can impact your digital marketing efforts.

Master Resell Rights is the rights you acquire when you purchase a digital product or course, allowing you to resell it to others, as is.

Pros of Master Resell Rights (MRR): a. Quick and Easy Product Creation: MRR allows you to quickly create products by leveraging existing content. This can save you time and effort in product development. b. Low Cost: Acquiring MRR products is often more cost-effective than creating products from scratch or outsourcing the work. c. Revenue Generation: You can sell the product and keep 100% of the profits, which can be a lucrative source of income. For example, as many have seen all over social media the explosion of courses that teach how to make money online, from home. Courses like The Roadmap, Digital Wealth Academy, Ultimate Branding Course, to name a few.
Cons of Master Resell Rights (MRR): a. Lack of Exclusivity: Since MRR products can be resold by multiple parties, they lack exclusivity, which can impact the perceived value of the product. b. Quality Concerns: The quality of MRR products can vary, and some may be of lower quality, which can reflect poorly on your brand. c. Limited Customization: With MRR products, you have limited control over customization, which can make it challenging to tailor the product to your audience’s needs. You do learn from the courses, especially if you’re a beginner to digital marketing but they do have their limitations. Private Label Rights is a license you can buy (the ”rights” to something, if you will) so that you’re permitted to republish, reproduce or repurpose content as your own and as you see fit.
Pros of Private Label Rights (PLR): a. Customization: PLR products allow you to customize the content to better suit your brand and audience, giving you more control over the final product. b. Time and Cost Savings: Similar to MRR, PLR can save you time and money on content creation, as you can leverage existing content. c. Flexibility: PLR products offer more flexibility in how you use the content, allowing you to repurpose it for different purposes.
Cons of Private Label Rights (PLR): a. Quality Concerns: Like MRR, the quality of PLR products can vary, and some may not meet your standards. b. Lack of Uniqueness: Since PLR products are often sold to multiple buyers, they lack uniqueness, which can impact their value and appeal. c. Legal Concerns: It’s important to carefully review the terms and conditions of PLR products to ensure compliance with licensing agreements.

Creative Commons Attribution licence (CC BY)

What being licensed under CC BY means

The CC BY licence allows anyone to:

copy, distribute and transmit work
adapt work
make commercial use of the work under the condition that the user must attribute the work in the manner specified by the author or licensor (but not in any way that suggests they endorse the user or their use of the work).

The following rights are unaffected by the CC BY licence:

user’s fair dealing or fair use rights, or other applicable copyright exceptions and limitations
the author’s moral rights
rights that other persons may have either in the work itself or in how the work is used, such as publicity or privacy rights.

Examples of re-use enabled by the CC BY licence

Example 1: Reusing content in education materials, such as text books

A CC BY licence supports the easy reuse of research article content in lectures and text books, enabling the education of the next generation of researchers.

Example 2: Creating translations to enable regional implementation of research

Wellcome funds research to improve health. The CC BY licence makes it easier for other organisations to adapt and translate relevant content so the information can be more readily used by different populations.

Creative Commons licences explained

Creative Commons licences are well-established legal tools widely used by publishers and a range of technology platforms. They are simple, machine-readable and interoperable. This enables large parts of the internet infrastructure to display and filter Creative Commons licenced material appropriately enabling discovery and re-use.

Creative Commons have developed a number of licences. The four most relevant to Wellcome-funded researchers are:

attribution – CC BY
attribution, non-commercial – CC BY-NC
attribution, non-derivative – CC BY-ND
attribution, non-commercial, no-derivatives – CC BY-NC-ND

In all cases, the work must always be attributed in the manner set out in the CC licence used.

This must not be done in any way that suggests the author endorses either the person using the work or the way they use it.

CC BY

Work made available under CC BY allows anyone to copy, distribute, transmit, adapt and make commercial use of the material.